Culture Matters – The Success Story of the Volkswagen-Skoda Venture

Dr. Arlena Jung, Dr. Matthias Klemm, Prof. Dr. Gert Schmidt, Vlado Simeunovic and Prof. Dr. Ilja Srubar

Intercultural understanding does not automatically imply mutual acceptance. Rather intecultural discours is necessarily affected by interests, power relations and cognitive bias. Mutual acceptance therefore requires a policy of ‘reflexive management’.

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